Founded by Nollywood actress and producer Mary Njoku, the Lagos-based film studio, which started in 2013, creates and produces original content for the Nollywood movie industry and has launched on DStv across Africa in the UK, with hit TV series such as Husbands of Lagos and Cougars.
Earlier, Jason Njoku, the founder and CEO of IROKO hinted that a deal was in the offing, but didn’t disclose the any further details in a tweet on Monday, before later confirming the news.
lt;3hrs LondonTri w3.1 – I like running in the cold. Don’t love the altitude but I always feel strongee after my Sandton Sessions. Biggest deal in @irokotv history being announced in a few hours. Hence the smile.
The news elicited a lot of reactions from the tech industry, with Techloy’s Loy Okezie suggesting in a tweet that the deal could be an imminent acquisition.
Following the Canal+ acquisition, Mrs. Njoku, whose creative work has led ROK to produce over 540 movies and 25 original TV series to date, according to company data, will stay on as Director General, although it is unclear what she would be responsible for in her new role.
“We will provide administrative support, finance, and equipment, but otherwise it is our intention to give Mary maximum autonomy and creative freedom,” says Fabrice Faux, Canal+ Chief Content Officer in a conversation with TechCrunch.
Under the deal, ROK will continue to create unique content for IROKOtv, ROK’s four existing channels, three on DStv and ROK Sky in the UK, as well as Canal+’s Africa and global channels.
The ROK acquisition would see Canal+ expand the Nollywood film production across Africa, especially the Francophone-speaking region of Africa.
French TV giant Canal+ acquires ROK was originally published in Techloy | African technology news and startup coverage on Medium, where people are continuing the conversation by highlighting and responding to this story.